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- On-page SEO refers to factors on your own website that you can optimize, such as the underlying code and the content.
- Avoid spammy tactics like link farms, paid links, or excessive link exchanges, as these can get you penalized.
- Engaging content captures the attention of your visitors, encouraging them to spend more time on your site.
Top Google Ranking Factors in 2025 With Data
You can export data and create reports, ensuring you have a clear picture of your rankings and site effectiveness. A higher ranking means more visibility, leading to increased organic traffic. Understanding your SEO ranking helps identify areas for improvement. SEO rankings can shift frequently, making it essential to monitor your positioning over time. SEO ranking defines where your website appears in search engine results pages (SERPs) for specific keywords. It’s typically presented as a numerical position, with #1 indicating the top result.
He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. At Moz, we’ve seen sites use similar tactics only to watch their bounce rate skyrocket, and their rankings drop. In fact, there’s anecdotal evidence of sites being hit by BHS Links Panda after introducing similar barriers.
Crawling: How search engines discover content
Also, use semantically related phrases (LSI keywords) to improve relevance and help Google better understand your content. Topical authority is a website’s established expertise and credibility within a specific subject or niche. It achieves this by consistently offering high-quality, relevant content. Google aims to serve users the most helpful, up-to-date content in search results. Startups must update their content regularly to provide relevant and accurate information. When someone searches for a phrase relevant to your business, you want them to find you.
Learn How Search Engines Work
Accessible in Chrome DevTools, as a Node module or from the command line, it runs a series of audits against a page and then generates a report. In other words, responsiveness is necessary for any website that values its search ranking. As mobile traffic has continued to grow, Google has increasingly emphasised responsiveness. It values sites that adapt seamlessly from phones to tablets to desktop computers and are easy to read and navigate on any device.
Domains that have a low click-through rate across their pages will have less visibility. Pages that get a low click-through rate in search results will drop from the first page. A site that gets a lot of direct traffic is deemed to be of higher quality than a site that doesn’t get much direct traffic.
