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- With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are.
- You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs.
- By using both tools, I ensure that my SEO efforts are comprehensive and cater to a broader audience.
- Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media.
- Forbes Advisor named Ahrefs the best overall SEO tool, but the best tool for you will depend on your exact needs.
18 Best SEO Analytics Tools in 2025
Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase. It will also tell you where in the world the phrase is trending, as well as related trending keywords.
🔎 Key Features
Screaming Frog SEO Spider is the best tool for technical SEO because it offers a deep, comprehensive way to audit websites just like a search engine would. It’s trusted by technical SEOs and developers for its ability to quickly crawl sites and identify a wide range of issues. Pricing starts at €129/month for tracking up to 1,000 keywords.
At the end of the day, even the most impressive feature list won’t matter if your team dislikes using the tool or your clients can’t understand the reports. Prioritize user experience and clear reporting to ensure your SEO tool for agencies truly adds value. While some tools may offer attractive initial prices, add-ons such as additional users or other paid features for agencies can often be extremely costly. It is also worth analyzing what limits you get with a specific account. SEO PowerSuite is perfect for agencies and professionals who hate hitting data limits and usage caps.
My personal test of Moz Pro
If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs. As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals.
Website audit and analysis tools
It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO. Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics. This data gives content creators BHS Links insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs.
Monthly and annual plans are available; you’ll save up to 17% when you pay annually. Semrush offers three plans that range from $117.33 to $416.66 per month. You will receive a full refund if you decide to cancel your subscription within seven days of subscribing. The Premium plan lets you optimize up to five websites, track 250 keywords, crawl up to 10,000 pages and compare each of your sites against three competitors. KWFinder offers a handful of free tools, including an SEO browser extension, a SERP volatility checker and a SERP Simulator.